Privacy Policy

This Privacy Notice describes how Alliance Theatre (“we”, “our”) collects, uses, and shares personal information. In particular, this Privacy Notice applies to:

Our website at www.alliancetheatre.org as available to the general public (our “Website”). This Privacy Notice applies to visitors to our Website (“Visitors”), users of our Services that may have accounts with us, attend events or classes, shop at our online store, or provide financial support (“Customers”). This notice also applies to individuals whose information is provided to Alliance Theatre by a third party (for example, as part of group activities or events organized via a third party) (“Consumer”).
Our services we operate that post or refer to this Privacy Notice (“Services”).

For all individuals who interact with us online, we collect information you choose to give us and other information that may be collected from your use of our Website and Services, including from your device. We use that information to operate our business and for purposes set forth below. Below, we also describe choices we offer with respect to your information.

This Privacy Notice does not apply to information which is not processed by Alliance Theatre. This Privacy Notice does not apply to employees or contractors of Alliance Theatre. If you are a Consumer who wants to understand the information practices of the third party who may have shared your information with the Alliance Theatre, you should contact them directly or refer to their privacy notice(s). This Privacy Notice does not apply to information that cannot be identified to any individual, household, or their devices, such as de-identified or anonymized information.

The sections of this Privacy Notice are hyperlinked below for your convenience:

Information We Collect
Information Collection on our General Website
Other Information Collection, Logging, and Automatically Collected Information
Other Ways We Use Information We Collect
How We Secure Information
How We Share Information
What Choices Do I Have?
Links to Other Websites; Third Party Applications
Children’s Privacy
Updates to Our Privacy Notice
Contact Information

Information We Collect

We collect information about individuals from a variety of sources, including:

Directly from you when you provide it to us, for instance when you register on our site, place an order, sign up for classes or summer camps, make a donation, subscribe to our newsletter(s), or respond to a survey.
Automatically as you utilize the Website or Services.
From third parties. We may collect information from advertisers, marketing service providers, affiliates, promotional partners, and application providers. These and other third parties may provide us information in connection with content, widgets, components, or other tools deployed on our Website and Services. We may use this information to provide you with interest-based advertising or other targeted content and for other purposes, such as to better understand our Website’s and Services’ audience.

Category of User	Personal Information Collected	Key Information Uses
Visitors	Data you communicate to us while using the Website. Information you provide in response to a survey. Usage Data, as defined below.	Provide Website functionality, including facilitating your interactions with others on the Website. Provide information about new or related services we may offer. For other general purposes noted below (e.g., to maintain records, enforce legal terms or comply with law) (see Other Ways We Use Information We Collect).
Customers	First and last name. Email address. Phone number. Mailing address. Job title and professional affiliations. Fundraising/gift information, including amounts and recipients. Data you communicate to us while using the Website. Information you provide to us, such as in response to a survey or through script submission. Course registration information. Login credentials. Credit card or bank account Information. Information regarding participation in camps and classes, including courses, emergency contacts, allergies and medications, and accommodation information. Usage Data, as defined below.	Facilitate streaming video services, including ‘Alliance Theatre Anywhere’ events. Provide educational content. Set up and operate summer camps. Book tickets for performances and events. Facilitate artistic development programs. Process donations, transactions and payments. Permit you to login to/access the Services. Manage the business relationship with you and Services provided to you. Provide Service functionality, including facilitating your interactions with others on the Service. Provide information about new or related services we may offer. For other general purposes noted below (e.g., to maintain records, enforce legal terms or comply with law) (see Other Ways We Use Information We Collect).
Consumers	Third parties may provide certain data relating to Consumers in the course of business with us. For example, third parties organizing a group event, class, or purchasing tickets on behalf of others may share information about individuals in their group with us. Please contact such third parties directly or reference their privacy policies to learn more about their particular data collection and sharing.	We may use such data to provide Services to our Customers, and to individuals represented by third parties. For other legal purposes, including as set forth in Other Ways We Use Information We Collect.

Information Collection on our General Website

If you are a Visitor, we may collect your name, email address, and other information you choose to submit when you browse our Website, complete forms, fill in surveys, request information from us, sign up for our mailing list or newsletters, or otherwise visit or interact on our Website.

Other Information Collection, Logging, and Automatically Collected Information

If you interact with our Website, your browser or device will be subject to collection of logging and other automatically collected information. This includes information collection via cookies, web beacons, and other automatically collected information. The information we automatically collect may include your IP address, date and time you access our websites or online services and the pages and content you access during your visit, language preferences, websites that you link to or from, whether you receive or open an email or other communication from us (or via our Services), and the links you click on within those emails, information from your mobile device or your computer about how you interact with our website or online services, including unique device identifier, mobile network information, the type of device used and the operating system on that device, browser type, a list of files downloaded or pages viewed, and any errors encountered (collectively, “Usage Data”).

If you are a Visitor on our Website, please note that third parties may collect personal information about your online activities over time and across third-party websites and online services. These third parties may provide us information in connection with content, widgets, components, or other tools offered on our Website. These third parties may collect information from these sources when you use our Website. The information third parties collect may be associated with your personal information or they may collect information about your online activities over time. They may use this information to provide you with interest-based advertising or other targeted content, and for other purposes. We may not control personal information once collected by these parties. We do not respond to “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personal information about an individual consumer’s online activities over time and across third-party websites or online services.

In all cases, we may collect and use other information you choose to provide or with your consent.

Other Ways We Use Information We Collect

In addition to the uses described above, we may use all of the information we collect in order to:

Maintain, analyze, customize, and improve your experience on our Website and Services.
Support business development, research, marketing and promotional purposes, press inquiries or aggregate statistical analysis and site customization.
Communicate with Visitors, Customers, and Consumers about our Website and Services, including receipts, technical notices, security alerts, and support and administrative messages. We may also provide customer and technical support, including notices about accounts and subscriptions and changes to our service.
Send promotional and marketing materials, support contests and other promotions, notify you about incentives and rewards, and to provide you information that you request from us.
Monitor and enforce our contracts, legal terms, acceptable use or other policies or similar terms.
Comply with law and satisfy our regulatory and compliance obligations. Additionally, to support compliance efforts on behalf of others and ourselves that support our provision of services to you.
Provide a personalized experience. Automatically collected and device information may also be used to help us estimate our audience size, usage patterns, and analyze trends and administer our services, and used for research and marketing purposes.
Help detect and prevent fraudulent use of our Website and Services and other prohibited, illicit or illegal activity. We may use information to compare information for accuracy, and to very identity.
Monitor information security, manage and protect our technical infrastructure (servers, networks, etc.), and to protect the rights and vital interests of you, others, and ourselves.
Address existing or anticipated disputes and to protect our legal interests.
Otherwise operate our business, including support for transactions impacting our company as a whole (such as mergers, acquisitions, reorganizations, underwriting or asset purchases).
Fulfill any other purpose for which you provide your information to us and for other purposes disclosed to you in connection with our Services.
Other purposes permitted by law or to which you consent.

We may also retain and use your information in an anonymized or de-identified format where your identity is not recognizable. Such information is not subject to the same usage restrictions as personal information and can be used to improve our products and services, conduct research, or for our other business purposes.

As permitted by law, we may combine the information we gather about you in identifiable form, including information from third parties. We may use this information, for example, to improve and personalize our services, content and advertising.

How We Secure Information

We are committed to maintaining measures to protect the security of your personal information maintained in our systems. However, no network or system is ever entirely secure and we cannot guarantee the security of networks and systems that we operate or that are operated on our behalf. If we face a security breach, we may notify you as required by law via email or conspicuous posting on this site.

The safety and security of your personal information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Services, you are responsible for keeping this password confidential. You should not share your password with anyone.

How We Share Information

We may share your information with third parties as reasonable to operate our business (including for the purposes described above), to provide the Website and Services to you and others, as permitted or required by law, or as directed or authorized by you. For example:

Affiliated Organizations. We may share some or all of your information with our parent organizations, subsidiaries, affiliates, joint ventures, or other organizations or entities under common control with us.

Third Party Sharing. We work with third parties to help us provide our Website and Services and to support internal operations. In some cases, they may use your information subject to their own privacy policies and to comply with their own legal and regulatory obligations. We work with different types of third parties, presently including:

Data hosting, storage and cloud service providers;
Platform and/or application security service providers.
Technical and customer support providers;
Marketing and analytics providers; and
Other third parties.

Current notable third parties include:

Tessitura. Tessitura provides account management services to Alliance Theatre and payment processing services.
Vimeo. Alliance Theatre utilizes Vimeo video services to provide video content. This may include embedding videos in our Website or Services or links to videos hosted on their platform.
YouTube. Alliance Theatre utilizes YouTube to provide video content. This may include embedding videos in our Website or Services or links to videos hosted on their platform.

Professional Advisors, Law Enforcement and Regulators. We share information with our professional advisors who provide legal, compliance, auditing, accounting, banking, consulting, or other professional services, and with regulators, law enforcement, or government agencies to:

Comply with our legal and regulatory obligations, including those compliance obligations of federal, state or local regulators;
Protect our interests, property or legal rights, or those of our customers or third parties;
Respond to a subpoena, court order, or similar law enforcement request, or when we believe in good faith that the disclosure of personal information is necessary to prevent physical harm or financial loss, to report suspected illegal activity, or to investigate violations of this Privacy Notice or other applicable terms; and
For other legal purposes, such as to enforce our terms and conditions, or to exercise or defend legal claims.

Transaction Impacting the Organization as a Whole. In the event of a transaction or reorganization impacting us as an entity or organization, we may share your personal information. We may share your information in connection with, or during the negotiation of, any merger, sale of company stock or assets, financing, acquisition, restructuring, divestiture or dissolution of all or a portion of our business, or other similar event.

Other Disclosures. In addition to the above disclosures, we may disclose personal information in the event that we believe such disclosure is (i) necessary to provide our services or operate our business; (ii) in accordance with purposes we describe when you share it with us; (iii) permitted by law; or (iv) with your consent or at your direction.

We may disclose aggregated or de-identified information that does not identify any individual without restriction.

What Choices Do I Have?

Update personal information. If you are a Customer who holds an online account with us, you can adjust certain information you have provided about yourself by logging into your account. You may also request changes to your information by emailing us at allianceinfo@alliancetheatre.org. As permitted by law, we may deny a request to change information if we believe the change would violate any law or legal requirement, cause the information to be incorrect, or prevent the provision of our Services.

Marketing communications. You may receive marketing communications from Alliance Theatre, including if you sign up for marketing or other communications. You may opt out of receiving marketing emails by following the unsubscribe link in each email, or by contacting us at allianceinfo@alliancetheatre.org. Please note that you may continue to receive non-marketing emails from us after you opt out. Please note that we do not control communications from others. If you have received marketing communications from third parties, you should contact those third parties directly to understand communication choices they may provide you. Third parties include those who may be interacting with us on your behalf in connection with group activities.

Cookies. You have choices regarding certain cookies. Most web browsers automatically accept cookies, but you may modify your browser’s setting to notify you of cookie placement or decline cookies. If you choose to decline cookies, certain features of our website may not function properly or at all as a result.

Links to Other Websites; Third Party Applications

Alliance Theatre is not responsible for any practices employed by websites linked to or from our website, nor their information or content. Please remember that when you use a link to go from our website to another website, this Privacy Notice is no longer in effect.

Alliance Theatre operates and maintains social media networking pages on websites such as Facebook, X (Twitter), Instagram, and YouTube. We may, from time to time, import comments and posts from these third-party websites to the Services. If you post to any of our social networking pages on third-party websites, you are providing information to the public and do so at your own risk. Further, we may use these postings on our Services without notice or compensation to you. Please visit the privacy policies of any third-party websites before posting to our pages there.

Children’s Privacy

Alliance Theatre may collect information about children from an authorized parent, guardian, or group organizer. (E.g., such information may be collected to facilitate our summer camps and educational offerings.) Otherwise, our Services are not intended to interact in any way with minors. Any access to or use of the Services by anyone under the age of 13 is unauthorized. If you are under 13, and you provide any information on or through our Services, we may contact your parent or guardian about your communications. If we learn we have improperly collected or received personal information from a child, we will delete that information consistent with law. If you are a parent or guardian or otherwise believe we might have any information from a child under 13, you may contact us.

Updates to Our Privacy Notice

We may update this Privacy Notice from time to time in order to provide clarification or notice of changes to our practices. If we make changes, we will revise the Effective Date at the top of this Privacy Notice. Changes to this Privacy Notice will be effective once they are posted unless otherwise indicated. We may choose to notify you by email to the email address in our records. We encourage you to periodically review our Privacy Notice to be sure you are familiar with the most current version.

Contact Information

If you have any questions or concern about this Privacy Notice or the privacy practices at Alliance Theatre, please contact us at allianceinfo@alliancetheatre.org.