The Alliance Theatre announced today that it will name its main stage the Coca-Cola Stage at Alliance Theatre following its upcoming renovation
. The name recognizes a major contribution from The Coca-Cola Company to the Woodruff Arts Center’s Transformation Campaign
designated for the complete remodel of the Alliance Theatre’s facility, the first renovation in its 48 year history.
“As a result of this transformation, the Alliance is going to be able to offer our patrons and our artists an iconic and defining space in which to experience and make theater,” said Susan V. Booth, Jennings Hertz Artistic Director. “How incredibly fitting to be able to name that space in recognition of one of Atlanta’s most iconic and defining community partners, The Coca-Cola Company. We are deeply grateful to them for their extraordinary generosity, and for the army of Alliance supporters who have brought us to this fantastic moment.”
The Alliance Theatre has retained the services of the New York City studio of Trahan Architects, led by founder, Victor F. “Trey” Trahan and partner Leigh Breslau to design the reimagined facilities of the Alliance. The project will include a complete transformation of the Alliance’s main stage, the theater’s rehearsal spaces, education spaces, and artist support spaces. The remodel will provide significant enhancements to patron experience, technology, and infrastructure.
The renovation is scheduled to begin in Spring 2017. During that time, the Alliance will produce its 2017/18 season in different venues around Atlanta, celebrating Atlanta’s diverse arts, cultural, and education destinations. It will return to the Coca-Cola Stage at Alliance Theatre in the Fall of 2018 in time for its 50th anniversary season.
The Woodruff Arts Center also announced today the successful completion of the Transformation Campaign at $110 million, surpassing its original goal of $100 million. You can read the Woodruff Arts Center's full press release here