Strategic Storytelling

Overview

Successful actors know how to move an audience to think, feel, and respond.

Data can persuade an audience, but a story can move them. Theater artists are results-oriented storytellers who know how to match a story to the moment. When incorporating storytelling in business, it’s important to keep in mind that storytelling is a tool to meet goals and get results: not an end in and of itself.

 

POPULAR LEARNING EXPERIENCES

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    A CUSTOMIZED EXPERIENCE

    Partner with Alliance​@work to design an experiential learning framework that allows participants to explore, practice and refine their knowledge and skills. Let’s create an experience together that enables your team to apply what they’ve learned to achieve job-specific goals and objectives.

     


    1_0.pngSTRATEGIC STORYTELLING ESSENTIALS

    In this learning experience, your team will use story to engage with complex ideas and share those ideas in compelling ways. Participants will learn when to use the right story to land their points in meaningful and memorable ways.

    Outcomes: Your team will learn how to… 

    • Stop being boring explainers  
    • Confidently engage the ‘audience’ by being real 
    • Create a results-oriented story that illustrates the value of their work in simple, focused and real ways  

    1_0.pngCREATING THE STORY OF YOUR BRAND*

    In this learning experience, your team will use story to develop a strong, authentic brand that shapes your organization, department, or career identity. Participants will practice presenting their brand in different formats to capture the attention and passion of their audiences.

    Outcomes: Your team will learn how to… 

    • Articulate the essence of the brand 
    • Create target audience buy-in by making the brand relatable and personal 
    • Shape and share a solution story that Illustrates why the brand exists 

    *Content can be developed for organizational or personal branding. 


    1_0.pngPERFECTING THE PITCH

    In this learning experience, your sales team will demonstrate how to authentically engage with the prospect. Using the strategic storytelling framework, the team will practice delivering a purpose-driven pitch that initiates interest, holds attention, and gains agreement.

    Outcomes: Your team will learn how to… 

    • Avoid cliché, vague, or overused techniques  
    • Design a true and persuasive narrative  
    • Adapt the pitch to meet the needs of the target audience 

    1_0.pngDELIVERING A GREAT PRESENTATION

    In this learning experience, your team will receive coaching (individually and as a group) to implement Strategic Storytelling concepts in an upcoming “on stage” moment or presentation.

    Outcomes: Your team will learn how to… 

    • Ability to navigate stress and stay in the moment when presenting 
    • Strategies to engage and interact with the audience 
    • Enhanced vocal and physical confidence 
    • Greater collaboration and flow as a team of presenters 

    Your investment in Alliance​​@work goes directly back into the community, with all proceeds going to support advancing literacy in Georgia classrooms.


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