Customer Experience Design

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Theater can be used as a "laboratory" to test ideas, products, or services before going to the expense and uncertainty of implementing them. This unique consultation service produces reactions now to future products, services and organizational change.

Using the concept of rehearsal and the director/actor relationship as a framework, clients analyze their business and the environments it operates in to understand how their future might unfold.

Each engagement is customized to the meet the specific needs and outcomes of the client.

Client services:

  • Product and process simulations (formal and informal environments)
  • Customer focus groups
  • Change and transition management communication support
  • Customer service training

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