The Coca-Cola Stage at Alliance Theatre

The Alliance Theatre is in the middle of its first renovation since opening its doors at the Woodruff Arts Center in 1968. The first production that will be staged on the brand new Coca-Cola Stage will be Ever After, opening in January 2019. See a time-lapse video here on the current progress to the Stage.

Alliance Theatre retained the services of the New York City studio of Trahan Architects, led by founder, Victor F. “Trey” Trahan and partner Leigh Breslau to design the re-imagined facilities of the Alliance.  Between these two celebrated architects, featured projects include the Louisiana State Museum, the Dallas City Performance Hall, the Chicago Symphony Center, and the Mercedes-Benz Superdome, renovated after Hurricane Katrina in seven and one-half months. 

The project will include a complete transformation of the main performance space, the theater’s rehearsal spaces, education spaces, and artist support spaces.  The remodel of the Alliance Theatre will provide significant enhancements to patron experience, technology, and infrastructure.

  • Patron Experience - The Coca-Cola Stage at Alliance Theatre will have world-class acoustics designed by the Talaske Group, comfortable seating will place the audience closer to the stage, and new staircases and terraces will create a better interior flow and sense of community.  Special needs patrons will have more access to the theater, with wheelchair accessible seating on multiple levels, including the center of the house with much better proximity to the stage.
  • Technology - Updates to technology will create a better visual and audio experience for patrons, and upgrades to LED lighting and projections will allow the theater to conserve energy and resources.  Backstage systems will be improved and include computerized motion control and the latest in stage lighting distribution. 
  • Infrastructure – the new theater will include lighting catwalks for the first time, creating a safer work environment for production staff who historically used bosun chairs to set overhead lighting.  The renovation will also create more dressing room and green room spaces for actors and artists, move the Alliance costume shop to a 4th floor location in the Memorial Arts Building which takes advantage of existing skylights, and create two new spaces in closer proximity to the Alliance Stage for rehearsals, education classes, and cast and donor events.

“The design for the Alliance Theatre will transform the patron experience, fostering connectivity within the audience chamber, between performer and patron, and amongst the patrons themselves.  The theater will truly be a one-of-a-kind place for creating community in the performance space,” said Trahan founder, Victor F. “Trey” Trahan.  “In addition, the entire audience chamber, enhanced by state-of-the-art theatrical systems, is tightened and slipped closer to the stage, amplifying the sense of intimacy. This pursuit of innovation, authenticity and relevance will be found throughout the complete Alliance complex from lobby through costume shop.”

“Our patrons have become accustomed to emotionally transformative theater on our stage, and now through the exceptional quality of the design, our architecture will match and enhance that artistry,” said Alliance General Manager, Mike Schleifer.  “The upgrades to the Alliance stage and audience chamber will inspire even more producing partners to bring projects to Atlanta for world-class world premieres.”

“Our theater was founded by, and continues to be supported by visionary community leaders – civic, corporate and philanthropic – and we have, yet again, been buoyed by that phenomenal generosity as we move toward successful completion of this first-in-Alliance-history renovation,” said Susan V. Booth, Jennings Hertz Artistic Director of the Alliance Theatre.  “To dream enormous dreams and have your community say yes in such a visible fashion is a confirmation of Atlanta’s commitment to being a world-class city with world-class assets.”

Read a recent article from Atlanta Journal Constitution about our exciting new space here.

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